Sanjana
Rajagopalan
I’m a mission-driven, mixed-methods researcher specializing in shaping product direction for 2-sided marketplaces. Over 8 years across enterprise and consumer products, I've strategically partnered with cross-functional teams across technical domains (i.e. search ads, financial services and marketplace safety) to advocate for creator success and build impact measurement strategies
Product focused case Studies
WHY WORK WITH ME
I'm a researcher with a product bend. I pair product strategy with deep synthesis skills, ensuring stakeholders not only receive insights but understand exactly how they shape the product.
(01)
Influencing product roadmaps
From early-stage to mature products I balance speed and rigor in research to drive confident decision-making across the lifecycle by adapting methods to the decision at stake
(02)
Building through experiments
With experience leading strategy and execution as a PM on consumer ads, I use strong study design skills to break long-term visions into focused MVPs that enable rapid learning through building.
(03)
Technical expertise
With a solid grounding in statistics and advanced quantitative analysis, I excel at collaborating with analysts and synthesizing qual and quant insights into clear, strategic recommendations.