Sanjana
Rajagopalan

With more than seven years of research leadership, I specialize in mixed-methods behavioral research across AdTech, monetization, payments and currently Trust and Safety, shaping strategies that balance business growth with customer value.

Resume

Linkedin

Case Studies

ETSY

Introducing goal based campaigns

An overview of how strategic research identified the levers that would give Etsy sellers real agency in managing their marketing performance.

Mixed methods research

AdTech

0-1 product

WALMART

Uncovering search abandonment

An overview of how research improved search abandonment for the world's largest commercial intranet, OneWalmart

Mixed-methods research

Search matching and retrieval

WHY WORK WITH ME

I'm a researcher with a product bend. I pair product strategy with deep synthesis skills, ensuring stakeholders not only receive insights but understand exactly how they shape the product.

(01)

Research

From early-stage to mature products I balance speed and rigor in research to drive confident decision-making across the lifecycle by adapting methods to the product’s stage

(02)

Product Management

With experience leading strategy and execution as a PM on consumer ads, I use strong study design skills to break long-term visions into focused MVPs that enable rapid learning through building.

(03)

Advanced analysis

With a solid grounding in statistics and advanced quantitative analysis, I excel at collaborating with analysts and synthesizing qual and quant insights into clear, strategic recommendations.